Once upon a time, there were physical photo albums.
For the more organized individuals, they included little notes, either on the back of the photo itself or on little placecards, that described when and where the photos were taken. Families handed these down, and people interested in ancestry research love them. But seriously, who does that any more?
Why would we, when we have smartphones with amazing cameras?! All of our photos are in one place, ready to be shared at our leisure, and automatically tagged with more data than any photo album ever held. Information like the geographic location of an image, the temperature at that location at the time of the photo, the name of the photographer, exact coordinates for a GPS location, the software used on the image, the timestamp (date and time), image resolution, file name, file size, the original thumbnail image of a cropped photo… What could possibly go wrong with all that data attached to every photo you take and post on the Internet?
Oh, wait…
Image Metadata
When you take a digital image, the device (your smartphone or digital camera) creates a file called the Exchangeable Image File Format, or EXIF, a file that holds all the information about the image. This information is useful to photographers as a record of how the camera was set up (focal length, pixel count, etc) and allows you to search based on things like location. But while the information is useful to you, it’s maybe not what you want everyone on the Internet to see. People have good reasons not to share their physical location, for example, and if you took a photo but cropped out parts that you don’t want to be shared, the full image might still be seen via the thumbnail image in the EXIF data.
The good news is that many of the larger social media networks automatically strip that information from images you post on their services. Twitter, Facebook, and Instagram, for example, all strip that data out to protect their users’ privacy.
Of course, sometimes that information is useful to have available, and some sites keep this information by default. It would not be nearly as entertaining to follow a geocaching forum if none of the photos properly documented the locations of your finds! You just need to stop and think about when and where you’re sharing possibly more than just a photo.
Protecting Your Image Metadata
So, sometimes the EXIF data is great, and sometimes it really needs to stay on your own phone. Fortunately, you have options!
What you can do in 5 minutes for each existing photo
If you’d like to have a choice for each photo, here are your options:
- Want to know what the EXIF data looks like on a digital image? The site https://www.metadata2go.com/, based in Germany and with a good privacy policy, will show you for free what that metadata looks like.
- If you have an iPhone running iOS 15, you can wipe the geolocation data out of any specific photo by selecting a photo in the Photo app, swiping up on the photo, then clicking on the “Adjust” link in the bottom right corner of the map. Select “No Location” and voila! The location info for that specific photo is gone.
- If you have an Android phone, there are some apps that can help. Try Photo Exif Editor or Photo Metadata Remover to manage the metadata for any specific photo in your library.
What you can do in 5 minutes for future photos
- Have an iPhone and want to turn off location capture entirely? If you’re on an iPhone, open the “Settings” app and select “Privacy” then “Location Services.” Scroll down to “Camera,” and you’ll see the option to select “Never.”
- If you have an Android phone, you can do much the same thing by opening the camera app and navigating to the settings. You’ll see a few options there (like ‘tag locations’ or ‘geo-tagging’), and you can disable those right there.
Wrap Up
Metadata on images is not a bad thing. It can be super useful when you want to search your library, post on a restaurant review site, or build a travel blog. The point is to be aware of your options and have control of your data every time you post online.
Good luck, and say ‘cheese!’